557bet Privacy Policy

01 Data Controller

This Privacy Policy applies to all personal data processed by 557bet ("the Company", "we", "us", "our") in connection with your use of the 557bet website and platform accessible at 557bet.im (the "Platform"). 557bet acts as the data controller in respect of personal data collected from players registered on the Platform, meaning that we determine the purposes and means by which your personal data is processed.

By registering an account, making a deposit, placing a bet, or otherwise using any feature of the 557bet Platform, you acknowledge that you have read and understood this Privacy Policy and that you consent to the collection and processing of your personal data as described herein. If you do not agree to the practices described in this policy, you must not use the Platform.

This Privacy Policy should be read alongside the 557bet Terms & Conditions and Responsible Gaming Policy, which together form the complete framework governing your relationship with 557bet. In the event of any conflict between this Privacy Policy and the Terms & Conditions, the Terms & Conditions shall prevail.

02 Information We Collect

557bet collects personal data from you through several channels: directly from you when you register and use the Platform, automatically when you interact with our website, and from third-party payment providers and identity-verification services in connection with your account. Below is a comprehensive breakdown of the categories of personal data we collect.

Registration Data: When you create a 557bet account, you are required to provide the following information:

• Full legal name
• Date of birth (to verify that you are 18 years of age or older)
• Email address
• Mobile phone number (used for account security and payment verification)
• Preferred username and password
• Country of residence (Bangladesh for players in our primary market)

Identity Verification Data: As part of our Know Your Customer (KYC) and anti-money-laundering (AML) obligations, we may request the following documents at any stage of the player relationship:

• Scanned copy or clear photograph of a government-issued photo ID (national identity card, passport, or driving licence)
• Proof of address (recent utility bill, bank statement, or similar document)
• Proof of payment method ownership (screenshot of a bKash, Nagad, or Rocket account registered in your name)
• Source of funds documentation in cases involving large transactions

Financial Transaction Data: Every deposit and withdrawal on your 557bet account generates a transaction record. This includes:

• Transaction amount (in BDT / ৳)
• Payment method used (bKash, Nagad, Rocket, Upay, Visa, Mastercard, etc.)
• Transaction reference numbers provided by the payment provider
• Date, time, and status of each transaction

Gameplay and Betting Data: We record detailed logs of your activity on the Platform, including:

• Games played, stakes placed, and outcomes of individual rounds or bets
• Session start and end times
• Bonuses claimed, wagering progress, and promotion eligibility
• Responsible gaming tool settings you have applied to your account

Technical and Device Data: When you access the Platform, our servers automatically collect certain technical information:

• IP address and general geographic location derived from it
• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Pages visited, navigation path, and time spent on each page
• Referring URL (the page from which you arrived at 557bet.im)

Communications Data: If you contact our customer support team or send an email to [email protected], we retain a record of that correspondence, including the content of your messages and any attachments, in order to manage your query and improve our service quality.

03 How We Use Your Data

557bet processes your personal data for specific, clearly defined purposes. We do not use your data for any purpose not listed in this section without first updating this policy and, where required, obtaining your consent. The table below maps each purpose to the category of data used and the legal basis for that processing.

Marketing Communications: 557bet may send you promotional emails, SMS messages, or in-platform notifications about new games, seasonal offers (such as Eid promotions, BPL season bonuses, or Pohela Boishakh specials), and platform updates. We will only send marketing communications to players who have opted in to receive them. You may withdraw your marketing consent at any time by contacting [email protected] or by using the unsubscribe link included in every marketing email. Withdrawal of marketing consent does not affect your ability to continue using the Platform.

We do not use automated individual decision-making or profiling that produces legal or similarly significant effects on players, beyond the automated fraud-detection and AML screening systems that are required for the operation of a compliant gaming platform. These systems flag accounts for human review rather than taking fully automated adverse action against a player without human involvement.

04 Cookies & Tracking Technologies

557bet uses cookies and similar tracking technologies on the Platform to ensure it functions correctly, to analyse usage patterns, and to deliver a consistent experience across sessions. A cookie is a small text file placed on your device by a web server. Cookies do not contain executable code and cannot be used to access other data stored on your device.

The cookies used on the 557bet Platform fall into the following categories:

• Strictly Necessary Cookies: These cookies are essential for the Platform to function and cannot be disabled. They enable core features such as login session management, security token validation, and shopping-cart-equivalent functionality for bet slips. These cookies do not collect any personally identifiable information beyond what is required to maintain your session.
• Analytics Cookies: We use analytics tools to collect aggregated, anonymised data about how players navigate the Platform — which pages are most visited, average session durations, and the most common device types used by Bangladesh players. This data helps us identify usability issues and improve the Platform. Analytics cookies do not identify you personally.
• Functional Cookies: These cookies remember your preferences, such as your preferred language or your last-used payment method, so that you do not have to re-enter this information on every visit. Disabling functional cookies may reduce the convenience of your experience but will not prevent you from using the Platform.
• Performance Cookies: These cookies measure the performance of the Platform — page load times, error rates, and server response times — allowing our technical team to identify and resolve issues promptly. Performance cookies collect technical data only.

557bet does not use third-party advertising or retargeting cookies that track your behaviour across other websites for the purpose of serving targeted advertisements. Any third-party services integrated into the Platform — such as payment gateways or game providers — may set their own cookies, which are governed by those parties' respective privacy policies.

05 Data Sharing & Third Parties

557bet does not sell, rent, or trade your personal data to third parties. However, in order to deliver the Platform's services to you, we share certain categories of personal data with trusted third-party partners who process that data strictly on our behalf and in accordance with our instructions. All third-party processors with whom we share data are contractually required to maintain appropriate data security standards.

The categories of third parties with whom we may share your data are as follows:

• Payment Service Providers: To process your deposits and withdrawals, we share necessary transaction and identity data with payment providers including bKash, Nagad, Rocket, Upay, Visa, and Mastercard. These providers process your payment data under their own privacy policies and are subject to applicable financial regulations.
• Identity Verification Services: We use third-party KYC and AML screening services to verify your identity and screen your details against sanctions lists and other compliance databases. These services receive only the minimum data necessary to complete the verification check.
• Game Content Providers: When you play a game on the 557bet Platform provided by a third-party studio — such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, or Ezugi — your gameplay session data is shared with that provider's game server in order to run the game. These providers receive gameplay data only, not your full account or financial profile.
• Cloud Infrastructure and Hosting Providers: The Platform is hosted on cloud infrastructure provided by third-party data centre and hosting companies. These providers store and process Platform data on servers maintained in secure facilities. They act as data processors under our instruction and do not have independent access to identifiable player data.
• Customer Support Tools: Our customer support team uses a helpdesk software platform to manage support tickets. When you submit a support request, your name, email address, account reference, and the content of your message are stored in that system for the duration of the support relationship.
• Regulatory and Law Enforcement Authorities: In circumstances where we are legally required to do so — for example, in response to a valid court order, regulatory investigation, or law enforcement request — we will disclose personal data to the relevant authority. We will notify you of any such disclosure where we are legally permitted to do so.

557bet does not transfer your personal data to countries that do not maintain adequate data protection standards without first implementing appropriate safeguards — such as contractual data-protection clauses — to protect your data during the transfer. Where our third-party providers are based outside your jurisdiction, we require them to maintain equivalent data protection standards to those applied within 557bet itself.

06 Data Retention

557bet retains your personal data only for as long as is necessary for the purposes described in this Privacy Policy, or as required by applicable legal, regulatory, anti-money-laundering, or fraud-prevention obligations. The following retention periods apply as a general guide:

• Active account data: Retained for the full duration of your registered account relationship with 557bet, plus a minimum of 5 years following account closure, in order to satisfy applicable AML record-keeping requirements.
• Financial transaction records: Retained for a minimum of 5 years from the date of the transaction, consistent with financial compliance obligations applicable to gaming and payment service operations.
• Identity verification documents: Retained for a minimum of 5 years from the date of verification or account closure (whichever is later). Copies of ID documents are stored in encrypted form with access restricted to compliance personnel.
• Customer support correspondence: Retained for 2 years from the date the support ticket was closed, after which it is deleted or anonymised unless it relates to an ongoing dispute or legal matter.
• Gameplay and betting logs: Retained for 2 years for standard operational purposes and for up to 5 years where the logs are relevant to an ongoing AML review, dispute, or legal proceeding.
• Marketing opt-in records: Retained for the duration of your marketing consent plus 1 year following withdrawal of consent, in order to maintain a record of your preferences.
• Technical and analytics data: Aggregated analytics data (which does not identify individual players) is retained indefinitely for platform improvement purposes. Raw technical logs containing IP addresses are retained for 90 days and then deleted.

When the applicable retention period expires and there is no other legal basis for continued processing, 557bet will either permanently delete your personal data from active systems or anonymise it such that it can no longer be attributed to you as an individual. Anonymised data may be retained and used for statistical and analytical purposes without limitation.

If you request the deletion of your personal data before the expiry of the applicable retention period, 557bet will assess the request against its legal and regulatory obligations. Where a legal obligation requires us to retain the data for a specified period, we will explain this to you and retain only what is strictly necessary for that purpose, deleting all remaining data that is no longer required.

07 Data Security

557bet implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. While no online platform can guarantee absolute security, we apply industry-standard safeguards across all layers of the Platform.

Our key security measures include:

• SSL/TLS Encryption: All data transmitted between your browser or device and the 557bet Platform is encrypted using SSL/TLS protocols. This protects your login credentials, payment data, and personal information from interception during transmission.
• Encrypted Data Storage: Sensitive data — including identity documents, payment account references, and passwords — is stored in encrypted form at rest. Passwords are hashed using a one-way algorithm; 557bet staff cannot retrieve your password in plain text.
• Access Controls: Access to personal data within 557bet's internal systems is restricted to authorised personnel on a need-to-know basis. All internal access is logged and subject to periodic review by our security team.
• Two-Factor Authentication: We support and recommend the use of two-factor authentication (2FA) for your 557bet account. Enabling 2FA significantly reduces the risk of unauthorised access even if your password is compromised.
• Fraud Detection Systems: Automated systems monitor account activity in real time for signs of unauthorised access, unusual transaction patterns, or other indicators of fraud. Flagged activity triggers an immediate review by our security team.
• Regular Security Reviews: 557bet conducts periodic reviews of its data security practices and infrastructure to identify and address potential vulnerabilities. Critical security patches are applied to platform systems on a priority basis.

In the event of a data security incident that is likely to result in a risk to your rights and freedoms — for example, a breach that exposes your account credentials or financial data — 557bet will notify affected players via the email address registered to their account within a reasonable timeframe after becoming aware of the incident, and will take immediate steps to contain the breach and limit potential harm.

You also play an important role in keeping your account secure. You are responsible for maintaining the confidentiality of your 557bet login credentials and for ensuring that you access the Platform from secure, trusted devices. If you believe your account has been compromised, contact [email protected] immediately so that we can suspend the account and investigate.

08 Your Privacy Rights

As a 557bet player, you have the following rights in relation to your personal data. To exercise any of these rights, please submit a written request to [email protected] from the email address registered to your account. We will acknowledge your request within 5 business days and aim to fulfil it within 30 days. Where a request is complex or we receive a high volume of requests, we may extend this period by a further 30 days, in which case we will notify you of the extension.

• Right of Access: You have the right to request a copy of the personal data 557bet holds about you. We will provide this in a structured, commonly used, machine-readable format. This right allows you to verify that we are processing your data lawfully and to check its accuracy.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or complete it. For basic account information such as your email address or mobile number, you may be able to update this directly in your account settings.
• Right to Erasure ("Right to Be Forgotten"): You may request the deletion of your personal data where: (a) the data is no longer necessary for the purpose for which it was collected; (b) you have withdrawn consent and there is no other legal basis for processing; (c) you have objected to processing and there is no overriding legitimate interest; or (d) the data has been unlawfully processed. This right is subject to 557bet's legal obligations to retain certain data for specified periods — see Section 6 (Data Retention) for details.
• Right to Restriction of Processing: You may request that we restrict the processing of your data in certain circumstances, for example while the accuracy of data you have contested is being verified, or where you need us to retain data that would otherwise be deleted in connection with a legal claim.
• Right to Data Portability: Where our processing of your data is based on your consent or the performance of a contract, and is carried out by automated means, you have the right to receive your data in a structured, commonly used, machine-readable format and to transmit that data to another controller.
• Right to Object: You have the right to object at any time to the processing of your personal data where that processing is based on 557bet's legitimate interests. Upon receipt of an objection, we will assess whether our legitimate interests in processing the data override your interests, rights, and freedoms. You have an unconditional right to object to processing for direct marketing purposes — we will always honour this without requiring justification.
• Right to Withdraw Consent: Where our processing is based on your consent — for example, for marketing communications — you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal. Withdrawal of marketing consent does not affect your ability to use the 557bet Platform.

09 Policy Changes

557bet reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or the services we offer. When we make material changes to this policy — that is, changes that affect how we collect, use, or share your personal data in a way that may impact your rights — we will notify you by email to the address registered to your account and by posting a prominent notice on the Platform for a minimum of 30 days prior to the changes taking effect.

For non-material changes — such as corrections of typographical errors, clarifications that do not alter the substance of the policy, or updates to contact details — we will update the "Last updated" date at the top of this page without individual notification. We encourage you to review this Privacy Policy periodically to stay informed about how 557bet is protecting your information.

Your continued use of the 557bet Platform following the effective date of any changes to this Privacy Policy constitutes your acceptance of those changes. If you do not agree to the updated policy, you must discontinue your use of the Platform and may request the closure of your account by contacting [email protected].

10 Contact & Data Protection Officer

If you have any questions, concerns, or complaints about this Privacy Policy or about the way 557bet processes your personal data, please contact our support team in the first instance. We are committed to resolving all privacy-related queries promptly and fairly.

You may reach us through the following channels:

• Email: [email protected] (plain text — not a clickable link)
• Live Chat: Available 24 hours a day, 7 days a week via the Platform
• Response Time: We aim to acknowledge all privacy queries within 5 business days and to provide a full response within 30 days

When contacting us about a privacy matter, please include your registered email address, your 557bet username, and a clear description of your query or complaint. This will help us locate your account and respond efficiently. For data-rights requests — access, erasure, rectification, portability, and similar — please send your request from the email address registered to your 557bet account to assist us in verifying your identity.

557bet takes all privacy complaints seriously. If you submit a complaint and are not satisfied with our response, or if you believe that we have not adequately addressed your concern within a reasonable timeframe, you retain the right to escalate the matter to an appropriate supervisory or regulatory authority in your jurisdiction.

We appreciate your trust in 557bet and remain committed to handling your personal data with the highest standards of care, transparency, and respect. Thank you for taking the time to read this Privacy Policy in full.